Carried From Morocco
Souk to Skin, Artisan to Air
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NEW CURATION IS HERE
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Curation Sets Coming in July
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IMPORTANT: Orders scheduled for the 6/22 shipping window are facing a short delay due to a customs hold on the new bottle design. Please check your email for option to ship immediately in old bottle style or wait and receive a promo code
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Our favorite Moroccan fragrances now in argan body oils
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Starting 7/1, WSoC will no longer offer preorders — all orders will be available for immediate shipment
❋ NEW CURATION IS HERE ❋ Curation Sets Coming in July ❋ IMPORTANT: Orders scheduled for the 6/22 shipping window are facing a short delay due to a customs hold on the new bottle design. Please check your email for option to ship immediately in old bottle style or wait and receive a promo code ❋ Our favorite Moroccan fragrances now in argan body oils ❋ Starting 7/1, WSoC will no longer offer preorders — all orders will be available for immediate shipment
From Morocco, with love
AVAILABLE NOW FOR PRE-ORDER (Ships 6/30)
Wrong Side of Customs has partnered with Moroccan fragrance house Kkuny Parfums for a special limited edition iris collection, a nod to the house’s celebrated stunner, Opia.
Using Opia’s creme d’amande-and-powdery iris dominant base, the collection features 3 iterations:
Version 1: “Opia Stateside” - Opia + sugar, pod vanilla, honey. This is Kkuny’s celebrated Opia — but taken just a little further into the western world via sweetness.
Version 2: “Opia Saffron” - Opia + saffron tincture, Moroccan naturals. The most natural iteration of a warm saffron, layered atop classic Opia.
Version 3: “Opia of Fez” - Opia + sacred Moroccan serghina tincture, olibanum, orange flower, soft oud. Opia of Fez is for those who want to experience something unique and authentic — almost ceremonial. This is a fragrance that needs skin; we do not recommend judging this one on paper. The opening is a jarring ceremony, it’s the drydown that makes it sacred.
Newly curated
Meet the newest curations, shipping 7/1
SHIPPING 6/22 - 6/30
Moroccan vanilla, citrus, amber musk, heliotrope, light incense, immortelle.
SHIPPING 6/22 - 6/30
I spent 30 minutes on the phone with my friend Salah in Morocco just now, asking him to help me describe Cheri Marrakech to a western audience.
He replied, متحكمش عليها من النوطات العطرية فقط هاد العطر كيتعتابر تجربة فريدة - “Don’t judge it by the notes, this fragrance is a unique experience.” (I promise this sounds more beautiful in Darija.)
Cherry pulp and fraise, sugar, benzoin, guaiac wood, soft oud and incense - this one conjures the precise incomparable feeling of fresh fruit juice from the vendor carts in Jemaa el-Fna square in the summer, with the market aura hanging in the background air.
SHIPPING 6/22 - 6/30
Have you ever met someone on accident and hit it off immediately? Nessma is the result of a chance meeting that became WSOC’s first partnership with a woman perfumer in Morocco.
Vanilla, white musk, coffee, patchouli, orchid, tonka bean, fig leaf, brown sugar, amber, woody notes, pink pepper, jasmine sambac and orange blossom — it may sound complex, but Nessma will be a crowd pleaser.
SHIPPING 6/22 - 6/30
Made in the medina of Marrakech, this composition of cinnamon, ambrette, Berber rose, fleur d’oranger, soft musk and agarwood has joined the permanent collection. “Tlata” is the number “3” in Moroccan Darija, celebrating the third fragrance in the collection made exclusively for Wrong Side of Customs.
SHIPPING 6/22 - 6/30
It was only supposed to be an evening in the souks, but it became our second woman-owned partnership in a week after stumbling upon the “best sandalwood we’d ever smelled.”
Desert sandalwood and lightly-spiced Moroccan vanilla.
Friends you’ve met before
Ships 6/22 - 6/30
Oriental vanilla, musk, pear, black rose, orange blossom, praline & incense. Extrait blend. Discovered deep in the Fez medina, this is the fragrance that kicked off a partnership with one of our favorite Moroccan artisans.
Ships 6/22 - 6/30
Created by the same artisan as Heritage, Giah is a deep composition of the artist’s signature deep-pod vanilla, a honied amber, fleur d’oranger from the Middle Atlas and Rif, and a light patchouli for lift. Extrait only, blended in Marrakech.
SHIPPING 6/22 - 6/30
Like a beach day in Essaouira. Coconut, peach, white musk, signature vanille, jasmine and ylang-ylang. Extrait concentration. Limited collection.
SHIPPING 6/22 - 6/30
Sweet cream, pistachio, tonka, cedar, jasmin sambac & bergamot. The magic lies in the long-wearing creamy wood drydown. Extrait strength. Blended in Marrakech.
*This is a pre-order. Ships 6/15 - 6/22.
50 ml.
From a tiny concept perfumer in the old medina, Yasmina is a study in the characteristic density of Moroccan perfume oils. Coffee, pear, cedar, jasmine, vanilla, patchouli, pink pepper, bitter almond, orange blossom, cashmere wood.
Saying “Bslama”
Last Chance from past curations
Some things are here on a shorter visa.
Take advantage of one last opportunity to stock up on your favorites from past curations as we free up space in our suitcases.
Last chance sale, limited 50ml format. Presented in the old bottle, pictured.
Sweet cream, pistachio, cedar, tonka, bergamot, jasmine sambac.
Last chance to stock up, 50 ml bottle, old bottle format.
Coconut, peach, vanille, white musk, jasmine, ylang-ylang.
50 ml in the former bottle design.
Oriental Vanilla, Musk, Pear, Black Rose, Orange Blossom, Praline, Incense
Fragranced Argan Body Oils
Our favorite Moroccan fragrances, presented as the luxury hammam-worthy body care Morocco does best.
SHIPS 7/1
A luxury blend dominated by authentic Moroccan argan oil with accessory skin-nurturing ingredients of coconut oil, jojoba oil, Moroccan prickly pear, and squalane for its antioxidant properties. Deeply scented with the Heritage we all love:
Vanilla, Musk, Pear, Black rose, Orange blossom, Praline, Incense
Character: Opulent • Nocturnal • Mysterious
4 ounce treatment pump bottle holds 118 - 120 ml of oil.
SHIPS 7/1
A luxury blend dominated by authentic Moroccan argan oil with accessory skin-nurturing ingredients of coconut oil, jojoba oil, Moroccan prickly pear, and squalane for its antioxidant properties. Deeply scented with Wrong Side of Custom’s beloved Giah.
Deep-pod vanilla, Honied amber, Orange blossom, Light patchouli
Character Warm • Golden • Addictive
4 ounce treatment pump bottle holds 118 - 120 ml of oil.
SHIPS 7/1
A luxury blend dominated by authentic Moroccan argan oil with accessory skin-nurturing ingredients of coconut oil, jojoba oil, Moroccan prickly pear, and squalane for its antioxidant properties. Deeply scented with Wrong Side of Custom’s newly curated Souk Lil.
Desert sandalwood + Moroccan vanilla
Character Creamy • Woody • Deep
4 ounce treatment pump bottle holds 118 - 120 ml of oil.
SHIPS 7/1
A luxury blend dominated by authentic Moroccan argan oil with accessory skin-nurturing ingredients of coconut oil, jojoba oil, Moroccan prickly pear, and squalane for its antioxidant properties. Deeply scented with WSOC’s new Tlata, a nod to the medinas of old Morocco.
Cinnamon, Ambrette, Berber rose, Orange blossom, Soft musk, Agarwood
Character
Spiced • Intimate • Velvety
4 ounce treatment pump bottle holds 118 - 120 ml of oil.
SHIPS 7/1
A luxury blend dominated by authentic Moroccan argan oil with accessory skin-nurturing ingredients of coconut oil, jojoba oil, Moroccan prickly pear, and squalane for its antioxidant properties. Deeply scented with WSOC’s new Nessma, created by our first partnership with a Moroccan woman-owned perfumer.
Vanilla, White musk, Coffee, Patchouli, Orchid, Tonka bean, Fig leaf, Brown sugar, Amber, Pink pepper, Jasmine sambac, Orange blossom
Character Comforting • Sweet • Complex but Effortless
4 ounce treatment pump bottle holds 118 - 120 ml of oil.
About the Collection
Morocco is a magical place, but one often reduced to postcards: tiled courtyards, sunlit riads, the soft illusion of stillness over the Sahara. But just beyond the frame is something far more alive - something visitors only truly begin to understand after repeat visits. It is a country built on movement, trade and craft. Markets hum with negotiation, workshops pulse with skill passed through generations, and every object carries the imprint of human hands. The souks are not staged, they are systems. What looks like exotic beauty casted for the perfection of Instagram photos is, in truth, a living economy built of skill that’s become rare to find… complex, resilient, and quietly brilliant.
Wrong Side of Customs was born from a deep love of a country (and its art) that doesn’t belong to us, but that we can experience through the generous hospitality of its artists and artisans. Each piece that makes its way to your hands is sourced, carried, and offered in limited form. No mass production. No permanence.
Most Westernized fragrance is designed to please quickly - bright, familiar, gone before you can question it. Moroccan perfume is something different: oil-rich, expression-heavy and alive. They unfold on the skin, shifting with the heat of you, molding themselves into time and memory.
We partner specifically with micro-batch artisan perfumers who create custom blends for our fragrance community on demand. Because this is not “corporate, standardized” perfume, what you receive may deepen and smooth out as it rests and continues the maturation process in the bottle. Please be clear that these are not the same kinds of perfume you are used to, and they will need a short rest to recover from their journey to you. Inside each box from us is an invitation: to slow down, link to the culture beyond the bottle, and honor the nuance of something formulated just for you — something that was never meant to be static.
What you smell first is not the point - what is becomes is.
